Positioning & Customer Psychology
Decode the decisions customers actually make. Build positioning that earns premium pricing and unfair share of mind.
Taught by
Rhett Butler
Founder & Chief Strategy Officer
0 of 15 lessons complete
Certificate of Completion
Verifiable · signed by Rhett
Earn the Brand Power 101 certificate by completing every module and passing the final assessment with 80% or higher.
What you will learn
Six outcomes that change how you operate.
Skills you will gain
A portfolio of disciplines.
Curriculum
Six modules. One operating system.
0/15 lessons complete
Strategy Lab
Apply this program with Aiva.
Move from lesson to live execution. Aiva extends Rhett's frameworks into research, audits, and plans — built around your business.
Open the labYour instructor
Rhett Butler
Founder & Chief Strategy Officer
Founder of Brand Power Direct and Brand Power Institute, and author of Brand Power Direct 101: Harnessing the Psychology of Your Brand. A strategic communications executive, brand strategist, and journalist with more than 20 years across government, economic development, higher education, sports, entertainment, and media.
With Aiva Laurent
Strategic Intelligence Guide