Founder Archive
Executive Articles & Interviews
Selected interviews, essays, and commentary on branding, strategy, leadership, and organizational influence.
Featured Publication
The Washed Strategist™
The official executive publication of Brand Power Institute.
The official long-form publication of Brand Power Institute, where Rhett Butler publishes essays on branding, executive leadership, organizational strategy, institutional influence, culture, and decision-making.
Read on SubstackFeatured Interviews
PG Suite
Right as Rhett
An interview exploring Rhett Butler's work, thinking, and perspective on branding and leadership.
Read the pieceVoyage Baltimore
Life & Work with Rhett Butler
A profile discussing Rhett Butler's professional journey, philosophy, and the evolution of Brand Power Institute.
Read the pieceFrom The Washed Strategist™
The official long-form publication of Brand Power Institute, where Rhett Butler publishes essays on branding, executive leadership, organizational strategy, institutional influence, culture, and decision-making.
Future Substack essays will automatically populate this section.
Read on Substack