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Lesson 18 of 21
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Downloadable worksheet
Worksheet — Customer Decision Map
A guided map of the decision journey for your single most valuable customer — surfacing the cues, currencies, and risks at each step.
Worksheet · Module 6
Worksheet — Customer Decision Map
Rhett Butler
Founder & Chief Strategy Officer · 25 min
Executive summary
What this lesson resolves
A guided map of the decision journey for your single most valuable customer — surfacing the cues, currencies, and risks at each step.
Downloadable resources
Take this work into the field
Strategy exercise
Apply it this week
Complete the map for one ideal customer. Identify the single moment where you most often lose them.
Strategy Lab
Apply this lesson with Aiva.
Move from learning to action. Aiva will run these workflows against your business and return a working draft.