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Lesson 9 of 21
43%
22:15 · Aiva Laurent
Video lesson · Module 3
Workshop — Codify Your Voice with Aiva
Aiva Laurent
Strategic Intelligence Guide · 22:15
Executive summary
What this lesson resolves
Aiva walks through a repeatable workflow to extract your voice from existing copy and codify it into a reusable prompt and one-page style guide your team can write inside.
Key takeaways
The insights worth remembering
- 1
Voice is strategy delivered at the resolution of a sentence.
- 2
Codify with examples. Rules without examples drift inside a week.
Downloadable resources
Take this work into the field
Strategy exercise
Apply it this week
Codify your brand voice in five principles, each with a do/don't example. Ship it to your team.
Strategy Lab
Apply this lesson with Aiva.
Move from learning to action. Aiva will run these workflows against your business and return a working draft.