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Lesson 6 of 21
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Reflection exercise
Reflection — Your Perception Gap
A guided journaling prompt to surface the contrast between the perception you market and the perception customers describe.
Reflection · Module 2
Reflection — Your Perception Gap
Rhett Butler
Founder & Chief Strategy Officer · 10 min
Executive summary
What this lesson resolves
A guided journaling prompt to surface the contrast between the perception you market and the perception customers describe.
Reflection
Think it through
Write the sentence a loyal customer would say about you to a peer. Underline the dominant cue.
Now write the sentence you wish they would say. What cue is missing?
Strategy Lab
Apply this lesson with Aiva.
Move from learning to action. Aiva will run these workflows against your business and return a working draft.